{"id":10459,"date":"2026-01-13T15:56:26","date_gmt":"2026-01-13T15:56:26","guid":{"rendered":"https:\/\/www.martinsdelima.com\/experiences-competition-quantification\/"},"modified":"2026-02-08T18:42:52","modified_gmt":"2026-02-08T18:42:52","slug":"experiences-competition-quantification","status":"publish","type":"page","link":"https:\/\/www.martinsdelima.com\/en\/experiences-competition-quantification\/","title":{"rendered":"Experiences competition quantification"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10459\" class=\"elementor elementor-10459 elementor-9052\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f0456b elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"8f0456b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c69b29\" data-id=\"3c69b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585aa77 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"585aa77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Experiences<\/b><br><b>Quantification of damages and effects of anti-competitive practices<\/b><br>Impact due to loss of access to premium sports programming on Pay TV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a744b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a744b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e9261\" data-id=\"57e9261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdd3d8 elementor-widget elementor-widget-text-editor\" data-id=\"2bdd3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>In this matter, martinsdelima intervened as an <strong>independent economic expert<\/strong> to analyze a typical competition problem in converging markets: how a retail <strong>pay TV<\/strong> and telecommunications operator is affected by the <strong>risk of losing access to a key input<\/strong> (the retransmission of a <strong>premium<\/strong> sports <strong>event<\/strong>) that conditions the ability to compete, capture, and retain customers. The work focused on converting a \u201cmarket\u201d issue into <strong>concrete and quantifiable economic effects<\/strong>. <\/h6><h6>The case is framed in an ecosystem where the <strong>offer is not sold as a single isolated service<\/strong>, but as <strong>convergent packages<\/strong> that combine fixed and mobile connectivity with pay television. In particular, the report analyzes the specific packaging and its segmentation between <strong>standard and premium offers<\/strong>, highlighting that football content functions as a <strong>differentiating element<\/strong> in the higher value segment. <\/h6><h6>The competitive controversy was triggered because wholesale <strong>access<\/strong> to the content <strong>could no longer be guaranteed under the same conditions<\/strong>, creating a scenario of uncertainty: if a retail operator cannot include that content in its proposal, its offer becomes less attractive to a relevant group of customers, with a direct impact on <strong>acquisition, retention, and monetization<\/strong>.<\/h6><h6>The report demonstrates why it is a \u201c<strong>premium asset<\/strong>\u201d that not only drives the demand for television, but also <strong>influences the entire service package<\/strong>: the customer <strong>values the convenience of the pack<\/strong> and, when that component disappears, immediate competitive pressure is exerted on the affected operator. This logic is especially important because premium content is often subject to <strong>exclusivity conditions<\/strong>, which can make certain commercial combinations difficult to replicate. <\/h6><h6>In economic terms, the case required measuring not only the \u201cheadline effect\u201d (loss of attractiveness), but translating it into <strong>real profit and loss levers<\/strong>: <strong>changes in customer base<\/strong>, variations in the <strong>unit margin<\/strong>, and effects on the cost of customer acquisition and replacement. To this end, the report incorporates a <strong>structured analysis of business indicators<\/strong> (such as average revenue and turnover) and of the <strong>propensity to switch operators<\/strong> in the face of alternative content availability scenarios. <\/h6><h6>Based on all of the above, martinsdelima constructed a clear economic narrative: in markets where the product is sold in packages and premium content is a decision driver, losing access to that content is not a commercial anecdote, but a <strong>relevant alteration of competitive capacity<\/strong>, with predictable and measurable consequences on customers, revenue, and margins.<\/h6><h6>The methodology used for the preparation of the report was based on a counterfactual and traceable approach, structured in three blocks:<\/h6><h6>(i) <strong>how rights are distributed<\/strong> and what the regulatory\/competitive framework implies;<\/h6><h6>(ii) <strong>why football content is decisive<\/strong> for competing in pay TV and electronic communications; and<\/h6><h6>(iii) <strong>quantification of the potential damage<\/strong> if the operator could not maintain that access.<\/h6><h6>In the quantification, the report estimates the margin in <strong>two comparable scenarios<\/strong>:<\/h6><h6>(a) offer maintaining the content and<\/h6><h6>(b) offer without including it, identifying the <strong>customer base and the revenue and cost items affected<\/strong> in each case. This design allows <strong>isolating the economic effect<\/strong> attributable to the loss of content, with a simple logic: <strong>same company, two commercial realities, margin difference as a measure of impact<\/strong>. <\/h6><h6>The differential value of martinsdelima was to provide a very <strong>commercial and, at the same time, technically sound<\/strong> expert piece: a report that <strong>connects market and business<\/strong>, explains the competitive mechanism clearly, and converts it into a consistent and defensible quantification. In practice, this allowed sustaining the position of the affected operator with <strong>an analysis understandable to third parties<\/strong> (lawyers, decision-makers, and the court) and with <strong>a replicable test structure<\/strong>, maximizing the credibility of the argument on effects and damages. <\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ExperiencesQuantification of damages and effects of anti-competitive practicesImpact due to loss of access to premium sports programming on Pay TV In this matter, martinsdelima intervened as an independent economic expert to analyze a typical competition problem in converging markets: how a retail pay TV and telecommunications operator is affected by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"footnotes":""},"class_list":["post-10459","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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