{"id":10475,"date":"2026-01-13T15:53:03","date_gmt":"2026-01-13T15:53:03","guid":{"rendered":"https:\/\/www.martinsdelima.com\/experience-competition-positioning\/"},"modified":"2026-02-08T18:44:20","modified_gmt":"2026-02-08T18:44:20","slug":"experience-competition-positioning","status":"publish","type":"page","link":"https:\/\/www.martinsdelima.com\/en\/experience-competition-positioning\/","title":{"rendered":"Experience, competition, positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10475\" class=\"elementor elementor-10475 elementor-9050\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f0456b elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"8f0456b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c69b29\" data-id=\"3c69b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585aa77 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"585aa77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Experiences<\/b><br><b>Abuse of dominant position and vertical restraints<\/b><br>Abuse of dominance and \"verticals\" in a competitive process in the audiovisual sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a744b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a744b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e9261\" data-id=\"57e9261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdd3d8 elementor-widget elementor-widget-text-editor\" data-id=\"2bdd3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>In this matter, martinsdelima acted as an <strong>independent economic expert<\/strong> in a competition dispute arising from the <strong>wholesale marketing of premium audiovisual rights<\/strong> organized through a <strong>public and competitive procedure<\/strong>. The controversy was framed as an accusation of <strong>abuse of dominant position<\/strong> and practices with exclusionary effect in a particularly sensitive market: access to high-value audiovisual content by operators interested in its exploitation. <\/h6><h6>The case had a first aspect clearly &#8220;on file&#8221;: the detailed analysis of the <strong>tender procedure<\/strong>, its bases, the requirements demanded, and the way in which the offers were evaluated. Our work focused on whether the process had been <strong>transparent, non-discriminatory<\/strong>, and based on <strong>objective criteria<\/strong>, and on how the documentary incidents detected in the offers of one of the bidders were managed. <\/h6><h6>The second aspect was procedural: after the bidding process, the controversy escalated to a scenario of <strong>claim and counterclaim<\/strong>, in which <strong>an attempt was made to turn a technical discussion<\/strong> (compliance with bases, corrections, and award criteria) <strong>into a narrative of anti-competitive exclusion<\/strong>. In that context, our report proved key to organizing the facts, separating the legal from the economic aspects, and providing the procedure with <strong>a verifiable and economically coherent account<\/strong>.<\/h6><h6>One of the most decisive points was to demonstrate, with documentation and economic logic, that the alleged exclusion did not respond to arbitrariness, but to <strong>breaches and contingencies in the offer itself<\/strong> and to the strict application of common rules for all candidates. In other words: what was relevant was not \u201cwho\u201d presented the offer, but <strong>whether it met the conditions of the tender<\/strong> and whether its proposal was the best according to the bases. <\/h6><h6>At the competition level, we rigorously addressed three fronts: <strong>relevant market<\/strong>, <strong>dominant position<\/strong>, and <strong>evidence of abusive conduct<\/strong>. We refuted overly narrow definitions of the <strong>geographic<\/strong> market, highlighting that <strong>marketing and the ability to submit offers are not automatically limited to the national scope when there is international demand and exploitation<\/strong>; and we critically reviewed the criteria used to infer market power and exclusionary effects. <\/h6><h6>Methodologically, the work was structured as a <strong>critical analysis of the opposing party&#8217;s expert report<\/strong>:<\/h6><h6>(i) reconstruction of relevant <strong>facts<\/strong> and <strong>communications<\/strong>;<\/h6><h6>(ii) <strong>economic validation<\/strong> of the reasons for rejection\/award;<\/h6><h6>(iii) contrast with <strong>competition standards<\/strong> and economic rationality; and<\/h6><h6>(iv) exhaustive review of the <strong>quantification of the damage and its methodology<\/strong>, including the possibility of proposing <strong>an alternative approach<\/strong> if necessary.<\/h6><h6>The result was a solid technical position that allowed us to sustain the defense with <strong>objective, verifiable arguments aligned with a competitive process<\/strong>, decisively reinforcing the economic credibility of the case.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ExperiencesAbuse of dominant position and vertical restraintsAbuse of dominance and &#8220;verticals&#8221; in a competitive process in the audiovisual sector In this matter, martinsdelima acted as an independent economic expert in a competition dispute arising from the wholesale marketing of premium audiovisual rights organized through a public and competitive procedure. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"footnotes":""},"class_list":["post-10475","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience, competition, positioning - Martinsdelima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.martinsdelima.com\/en\/experience-competition-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience, competition, positioning - Martinsdelima\" \/>\n<meta property=\"og:description\" content=\"ExperiencesAbuse of dominant position and vertical restraintsAbuse of dominance and &#8220;verticals&#8221; in a competitive process in the audiovisual sector In this matter, martinsdelima acted as an independent economic expert in a competition dispute arising from the wholesale marketing of premium audiovisual rights organized through a public and competitive procedure. 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