{"id":10471,"date":"2026-01-13T15:56:26","date_gmt":"2026-01-13T15:56:26","guid":{"rendered":"https:\/\/www.martinsdelima.com\/experiences-competence-quantification\/"},"modified":"2026-02-08T18:44:08","modified_gmt":"2026-02-08T18:44:08","slug":"experiences-competence-quantification","status":"publish","type":"page","link":"https:\/\/www.martinsdelima.com\/fr\/experiences-competence-quantification\/","title":{"rendered":"Exp\u00e9riences comp\u00e9tence quantification"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10471\" class=\"elementor elementor-10471 elementor-9052\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f0456b elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"8f0456b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c69b29\" data-id=\"3c69b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585aa77 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"585aa77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Exp\u00e9riences<\/b><br><b>Quantification des dommages et des effets des pratiques anticoncurrentielles<\/b><br>Impact de la perte d'acc\u00e8s \u00e0 un spectacle sportif premium sur la TV payante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a744b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a744b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e9261\" data-id=\"57e9261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdd3d8 elementor-widget elementor-widget-text-editor\" data-id=\"2bdd3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Dans cette affaire, martinsdelima est intervenu en tant qu&rsquo;<strong>expert \u00e9conomique ind\u00e9pendant<\/strong> pour analyser un probl\u00e8me typique de concurrence sur les march\u00e9s convergents&nbsp;: comment le <strong>risque de perdre l&rsquo;acc\u00e8s \u00e0 un intrant cl\u00e9<\/strong> (la retransmission d&rsquo;un <strong>spectacle<\/strong> sportif <strong>premium<\/strong>) qui conditionne la capacit\u00e9 de concurrencer, de capter et de fid\u00e9liser les clients affecte-t-il un op\u00e9rateur de d\u00e9tail de <strong>t\u00e9l\u00e9vision payante<\/strong> et de t\u00e9l\u00e9communications&nbsp;? Le travail s&rsquo;est concentr\u00e9 sur la transformation d&rsquo;une question \u00ab&nbsp;de march\u00e9&nbsp;\u00bb en <strong>effets \u00e9conomiques concrets et quantifiables<\/strong>. <\/h6><h6>L&rsquo;affaire s&rsquo;inscrit dans un \u00e9cosyst\u00e8me o\u00f9 l&rsquo;<strong>offre n&rsquo;est pas vendue comme un service isol\u00e9 unique<\/strong>, mais comme des <strong>packages convergents<\/strong> qui combinent la connectivit\u00e9 fixe et mobile avec la t\u00e9l\u00e9vision payante. En particulier, le rapport analyse l&#8217;empaquetage concret et sa segmentation entre les <strong>offres standard et les offres premium<\/strong>, soulignant que le contenu footballistique fonctionne comme un <strong>\u00e9l\u00e9ment diff\u00e9renciateur<\/strong> dans le segment de plus grande valeur. <\/h6><h6>La controverse concurrentielle s&rsquo;est activ\u00e9e parce que l&rsquo;<strong>acc\u00e8s<\/strong> de gros au contenu <strong>pouvait ne plus \u00eatre garanti dans les m\u00eames conditions<\/strong>, ce qui a cr\u00e9\u00e9 un sc\u00e9nario d&rsquo;incertitude&nbsp;: si un op\u00e9rateur de d\u00e9tail ne peut pas inclure ce contenu dans sa proposition, son offre devient moins attrayante pour un groupe important de clients, avec un impact direct sur la <strong>captation, la fid\u00e9lisation et la mon\u00e9tisation<\/strong>.<\/h6><h6>Le rapport d\u00e9montre pourquoi il s&rsquo;agit d&rsquo;un \u00ab&nbsp;<strong>actif premium<\/strong>&nbsp;\u00bb qui non seulement stimule la demande de t\u00e9l\u00e9vision, mais qui <strong>influe sur l&rsquo;ensemble du bouquet de services<\/strong>&nbsp;: le client <strong>appr\u00e9cie la commodit\u00e9 du pack<\/strong> et, lorsque ce composant dispara\u00eet, une pression concurrentielle imm\u00e9diate s&rsquo;exerce sur l&rsquo;op\u00e9rateur concern\u00e9. Cette logique est particuli\u00e8rement importante car les contenus premium sont g\u00e9n\u00e9ralement soumis \u00e0 des <strong>conditions d&rsquo;exclusivit\u00e9<\/strong>, ce qui peut rendre certaines combinaisons commerciales difficilement reproductibles. <\/h6><h6>En termes \u00e9conomiques, l&rsquo;affaire exigeait de mesurer non seulement \u00ab&nbsp;l&rsquo;effet de titre&nbsp;\u00bb (perte d&rsquo;attrait), mais de le traduire en <strong>leviers r\u00e9els de compte de r\u00e9sultat<\/strong>&nbsp;: <strong>variations de la base de clients<\/strong>, variations de la <strong>marge unitaire<\/strong> et effets sur le co\u00fbt d&rsquo;acquisition et de remplacement des clients. Pour ce faire, le rapport int\u00e8gre une <strong>analyse structur\u00e9e des indicateurs d&rsquo;activit\u00e9<\/strong> (tels que les revenus moyens et la rotation) et de la <strong>propension \u00e0 changer d&rsquo;op\u00e9rateur<\/strong> face \u00e0 des sc\u00e9narios alternatifs de disponibilit\u00e9 du contenu. <\/h6><h6>Sur la base de tout ce qui pr\u00e9c\u00e8de, martinsdelima a construit un r\u00e9cit \u00e9conomique clair&nbsp;: sur les march\u00e9s o\u00f9 le produit est vendu en paquets et o\u00f9 le contenu premium est un moteur de d\u00e9cision, perdre l&rsquo;acc\u00e8s \u00e0 ce contenu n&rsquo;est pas une anecdote commerciale, mais une <strong>alt\u00e9ration pertinente de la capacit\u00e9 concurrentielle<\/strong>, avec des cons\u00e9quences pr\u00e9visibles et mesurables sur les clients, les revenus et les marges.<\/h6><h6>La m\u00e9thodologie utilis\u00e9e pour l&rsquo;\u00e9laboration du rapport s&rsquo;est bas\u00e9e sur une approche contrefactuelle et tra\u00e7able, structur\u00e9e en trois blocs&nbsp;:<\/h6><h6>(i) <strong>comment les droits sont distribu\u00e9s<\/strong> et ce qu&rsquo;implique le cadre r\u00e9glementaire\/concurrentiel&nbsp;;<\/h6><h6>(ii) <strong>pourquoi le contenu footballistique est d\u00e9terminant<\/strong> pour concurrencer dans la TV payante et les communications \u00e9lectroniques&nbsp;; et<\/h6><h6>(iii) <strong>quantification du pr\u00e9judice potentiel<\/strong> si l&rsquo;op\u00e9rateur ne pouvait pas maintenir cet acc\u00e8s.<\/h6><h6>Dans la quantification, le rapport estime la marge dans <strong>deux sc\u00e9narios comparables<\/strong>&nbsp;:<\/h6><h6>(a) offre maintenant le contenu et<\/h6><h6>(b) offre sans l&rsquo;inclure, identifiant la <strong>base de clients et les postes de revenus et de co\u00fbts affect\u00e9s<\/strong> dans chaque cas. Cette conception permet d&rsquo;<strong>isoler l&rsquo;effet \u00e9conomique<\/strong> attribuable \u00e0 la perte du contenu, avec une logique simple&nbsp;: <strong>m\u00eame entreprise, deux r\u00e9alit\u00e9s commerciales, diff\u00e9rence de marge comme mesure de l&rsquo;impact<\/strong>. <\/h6><h6>La valeur diff\u00e9rentielle de martinsdelima a \u00e9t\u00e9 d&rsquo;apporter une pi\u00e8ce d&rsquo;expertise <strong>tr\u00e8s commerciale et, \u00e0 la fois, techniquement solide<\/strong>&nbsp;: un rapport qui <strong>connecte le march\u00e9 et l&rsquo;activit\u00e9<\/strong>, explique le m\u00e9canisme concurrentiel avec clart\u00e9 et le transforme en une quantification coh\u00e9rente et d\u00e9fendable. Dans la pratique, cela a permis de soutenir la position de l&rsquo;op\u00e9rateur concern\u00e9 avec <strong>une analyse compr\u00e9hensible pour les tiers<\/strong> (avocats, d\u00e9cideurs et tribunal) et avec <strong>une structure de preuve reproductible<\/strong>, maximisant la cr\u00e9dibilit\u00e9 de l&rsquo;argument sur les effets et le pr\u00e9judice. <\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Exp\u00e9riencesQuantification des dommages et des effets des pratiques anticoncurrentiellesImpact de la perte d&rsquo;acc\u00e8s \u00e0 un spectacle sportif premium sur la TV payante Dans cette affaire, martinsdelima est intervenu en tant qu&rsquo;expert \u00e9conomique ind\u00e9pendant pour analyser un probl\u00e8me typique de concurrence sur les march\u00e9s convergents&nbsp;: comment le risque de perdre l&rsquo;acc\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"footnotes":""},"class_list":["post-10471","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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