An industrial company with operations in different countries requested our support to design an international reorganization of capabilities, with a very specific objective: optimize its production network while maintaining operational continuity and reinforcing business competitiveness. The starting point was a model with activity distributed between a plant in Spain and another in Morocco, whose coordination had to be revised to respond better to the needs of the market.
The context demanded a strategic response. The company faced significant tensions in costs and supply chain and needed a plan that would turn that pressure into clear decisions: what to manufacture in each location, how to organize the flow of materials, and how to ensure that the resulting structure was sustainable over time. The assignment was presented as an applied consulting project: diagnosis, redesign of the operating model, and an executable roadmap.
The key to the case was that we were not talking about a generic change, but a real reconfiguration of the industrial “footprint.” We worked on product families and manufacturing lines, identifying which activities should be concentrated in each country to maximize efficiency without compromising quality, service, or compliance. In practice, the transfer of certain references to Morocco was evaluated as part of a coherent productive reorganization.
In addition, the analysis was not limited to “where to manufacture”: it also addressed the organizational architecture that supports the operation, including coordination between plants and the distribution of functions throughout the product lifecycle. This point is usually what makes the difference between a “paper” transfer and a reorganization that really works: clear governance, well-assigned responsibilities, and integrated operation between geographies.
From martinsdelima, we turned all that complexity into a management narrative: an international reorganization is defensible when it is understood. Therefore, the deliverable was designed so that management could clearly see what moves, why it moves, and what operational and economic impact it has, avoiding decisions based on intuition and relying on verifiable criteria.
The result was a robust decision framework, aligned with the industrial reality: a proposal that allows reducing frictions, ordering the change, and reinforcing the resilience of the supply chain, maintaining a pragmatic approach to execution. In other words: an international reorganization designed to operate, not just to present.
The methodology used first included a reading of the operating context and market (costs, supply, and restrictions); then, an “inside-out” analysis of the production model, going down to product/line/plant to define the optimal distribution of capabilities between geographies.
Next, we landed the organizational redesign: we defined the fit between plants and the distribution of functions to ensure that the change was stable and governable, with a clear logic of international coordination.
The resolution was excellent because we combined two things that are rarely achieved at the same time: industrial detail (project by project, product by product) and executive vision (clear, justified, and applicable decisions). That combination allowed the company to move forward with confidence, minimizing uncertainty and maximizing control of the process.
In summary, martinsdelima provided an extraordinary work by transforming a complex international reorganization into a understandable, defensible, and executable plan, with a focus on efficiency, operational continuity, and resilience.