The technology sectors are booming, so inorganic growth – consolidation operations such as mergers and acquisitions – are fundamental to their growth. Within these operations, international ones, also called “Cross-Border”, are usually the ones that offer the most added value and are also the most complex.

A company dedicated to digital advertising had a very broad shareholder base where only four actually worked in the company.

Therefore, we decided that, in order to sell it, greatly facilitating the necessary negotiation and due diligence process of any sale, it was very convenient to consolidate all the shareholders into the four executives.

After the year of consolidation, we proceeded to begin the search for buyers. From the beginning, the company wanted to consolidate into a group in the same sector instead of becoming a subsidiary of a fund. Belonging to a group means that they understand your business and, depending on the case, allows for the subsequent development of the managers in the new structure and even the beginning of new businesses.

We analyzed and had meetings with large multinational groups, but the integration meant diluting itself in a large structure. Finally, we contacted medium-sized listed groups and managed to close the operation with a medium-sized European one.

After several years of integration, the company functions as one, the former shareholders of the Spanish company participate in the management, and, in addition, they have opened new businesses and new geographical areas.